The Sale of Goods Act
The rights of customers: goods
If you sell your customers goods that don't conform to contract - that aren't as described, are unfit for their purpose or of unsatisfactory quality - you are legally obliged to resolve the problem if they seek redress.
The Sale of Goods Act states that if customers want to reject faulty goods, they have to do so within a 'reasonable time'. A legal definition of 'reasonable' is not given though - it varies from case to case and could be just a few weeks from the date of purchase.
If a customer rejects faulty goods within this 'reasonable' period, they're entitled to ask for their money back. All customers can claim compensation at any time if they choose. If you sell to consumers - not other traders - they can ask for a repair or a replacement immediately (instead of asking for a refund) at any time until six years after purchase.
If you're dealing with a consumer, any repair or replacement you arrange must not cause them too much inconvenience. You may have to pay for other costs such as transportation. However, if a replacement is impossible and the goods cannot be repaired economically, or vice versa, then you can offer a full or partial refund.
In law you have a responsibility to your customer for up to six years from the date of purchase (in Scotland, five years from discovery of the problem). During this period, you are legally obliged to deal with any claim of breach of contract.
Subjects covered in this guide
- Introduction
- Your responsibilities at the time you sell goods
- Your responsibilities if you sell services
- The rights of customers: goods
- The rights of customers: services
- What do I have to do if a customer complains?
- Additional rights for consumers when they make a complaint
- What happens if I can't resolve a complaint?
- Here's how I complied with the Sale of Goods Act

Actions
- Supply of goods and services guidance on the Trading Standards Institute website - Opens in a new window
- Sale of Goods Act factsheet on the Department for Business, Innovation & Skills (BIS) website - Opens in a new window
- Download Distance Selling Regulations guidance from the Office of Fair Trading website (PDF, 99K) - Opens in a new window
- Download a Supply of Goods and Services guide from the BIS website (PDF, 505K) - Opens in a new window
- View local and national events linked to this topic
Also on this site
- Customer protection
- Comply with the law when buying and selling goods and services
- Product liability
- Returns and refunds, warranties and complaints
- Distance selling and online trading
- Fair trading, trade descriptions and Trading Standards
- Buyers' terms and conditions and unfair contract terms



