Choose the right finance when starting up
Use your own money to set up your business
If you're starting a new business, it's likely that you'll have to put up at least some of the money yourself. In fact, it's usually difficult to borrow from a bank or attract other investors unless you're also investing some of your own money.
The easiest way to provide your own financing is if you have savings you can use. If not, you'll have to think about other possibilities, such as:
- getting a mortgage, or second mortgage
- borrowing privately - see the page in this guide on how to use finance from friends and family
- getting an unsecured loan, or borrowing on credit cards
- selling possessions or assets
You should think carefully before borrowing to finance your business and should match the financing to your needs. For example, using credit cards for long-term expenditure can be cripplingly expensive, while some loans can be inflexible - you could end up paying interest over many years.
Don't over-extend yourself. If you borrow too much, you may not have enough money left to cover your living costs while the business gets going. You should also try to leave a contingency fund, in case you need extra money to see you through a difficult period.
Advantages
Self-financing your business gives you far more control than other finance options. Outside investors or lenders could decide to withdraw their support at any time and most will expect a good return on their investment in the form of interest, shares or dividends.
Disadvantages
You must be aware of the risks. If your business fails you could lose your home and other personal possessions. And just knowing how much you have borrowed can put a lot of pressure on you and your family.
It's a good idea to take professional advice. Find your local Business Link using our Contacts Directory.
Subjects covered in this guide
- Introduction
- Work out your financial requirements
- Choose the best financial option
- Use your own money to set up your business
- Use finance from friends and family
- Use bank finance to start your business
- Get outside investors to help finance your business
- Grants and government support
- Other sources of finance
- Here's how I found the right sort of finance for my new business

Business Link Helpline
0845 600 9 006

Actions
- Use our interactive tool to identify the right finance options for your business
- Manage your personal list of starting-up tasks with our Business start-up organiser
- View local and national events linked to this topic
- View grants and support schemes linked to this topic



