Online marketing
Manage your customer database
How a customer database can enhance your business, what to include and how to maintain it
Email marketing
How to use email to promote your business in a constructive way that stays clear of anti-spam rules
Develop an e-marketing plan
What are the key components of an e-marketing plan and what benefits can such a plan deliver to your business
Generate business from your e-marketing plan
Develop your e-marketing plan to improve existing customer relationships, attract new customers and boost sales
Search engine optimisation
Learn how to use search engine optimisation to improve your website's ranking on search engine results pages
Pay per click advertising
How to use pay per click so that users will click through to your website when they seek your products online
Web 2.0: a guide for business
How you can make the most of the changing internet to benefit your business
Online networking
How to use online networking to develop your business
