Create an online shop

Introduction

Selling products and services online can have major advantages for businesses, leading to increased profitability and lower costs.

This guide tells you about the advantages of selling online, what you need to consider when creating an online shop and the consequences of getting it wrong. If you choose to work with a third party to build your online shop, this guide will help ensure you ask them the right questions.

The guide also explains some legal requirements and the pitfalls that you should be aware of, as well as how to make sure that customers can find your shop on the web.

Subjects covered in this guide

• Introduction
• Benefits of selling online
• A basic online shop
• An intermediate online shop
• A sophisticated online shop
• Planning your online shop
• The law and selling online
• Helping customers find your website
• Avoid online pitfalls
• Here's how an online shop helped my business

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