Identify potential sales channels

Introduction

You have got a great product or service, but how do you sell it? Do you open a retail outlet, or go out knocking on doors? Should you recruit your own sales force or engage a sales agent? What about resellers? What about the internet?

Choosing the right sales channel is one of the hardest, and most important, business decisions you will ever make. Getting it right increases your chances of success substantially.

This tool is designed to help you make that decision. It asks you a short series of questions about:

• your product or service
• the target audience for that product or service

It directs you to guidance on the sales channels most likely to help you achieve your business objective. It should take you no more than five minutes to complete.

Note: this tool is intended to provide a starting point for further research and should not be regarded as a substitute for professional advice.

Go to the first question.

Subjects covered in this guide

• Introduction
• Which sales channels should I use?

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