Corporate social responsibility

Introduction

Your business doesn't exist in isolation nor is it simply a way of making money. Your employees depend on your business. Customers, suppliers and the local community are all affected by you and what you do. Your products, and the way you make them, have an impact on the environment.

Corporate social responsibility (CSR) is about understanding your business impact on the wider world and considering how you can use this impact in a positive way. CSR can also be good for your bottom line.

It means taking a responsible attitude, going beyond the minimum legal requirements and following straightforward principles that apply whatever the size of your business.

This guide explains how you can exploit the benefits that CSR can bring to your bottom line.

Subjects covered in this guide

• Introduction
• Corporate social responsibility and your business
• The business benefits of corporate social responsibility
• Understand the environmental impact of your business
• Deal responsibly with customers and suppliers
• Work with the local community
• Measure the effectiveness of your corporate social responsibility
• Benefit from corporate social responsibility
• Here's how a corporate social responsibility initiative benefitted my business
• Here's how my business benefited from corporate social responsibility (Flash video)

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