Market your environmental credentials

Introduction

If you have taken steps to improve the environmental performance of your business, such as reducing the impact your products have on the environment or cutting the amount of energy and water your business uses, you may want to publicise these changes to the outside world. By demonstrating that your business considers environmental issues to be a priority you may attract new customers. Equally importantly, you will attract and retain employees and impress investors and other stakeholders.

As well as publicising your achievements, being able to add credibility to your claims will give further kudos. There is no overall 'gold standard', but making the most of your PR opportunities, winning environmental awards, gaining recognised standards and using environmental labelling could all help your business.

This guide explains how to make the most of your environmental achievements to promote your business.

Subjects covered in this guide

• Introduction
• Promoting your environmental credentials to customers
• Using labels and green claims
• Environmental awards
• Gain recognition through environmental standards
• Using environmental reports
• Working with your local community

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