Search engine optimisation

Introduction

Increasingly customers are searching online to find products and services they require. Statistics show that most users now access websites via search engines rather than the web address. To ensure that your website is appearing prominently in the natural listings, ie the free listing on a results page, you can do certain things. Search engine optimisation (SEO) helps tune website content to improve visibility.

Search engine visibility is the key to online success. Search queries bring interested users directly to a website or service. However, the vast majority of those using search engines will not go beyond the first page of results. The higher you rank in a search engine's index, the more visible you will be. This means more visitors, who can be turned into customers.

This guide will show you how search engines work, how to submit your website for listing and provide practical advice on how to improve your SEO. It also advises on unacceptable techniques that can damage page ranking.

Subjects covered in this guide

• Introduction
• What is a search engine and how do they work?
• Design your site for search engine optimisation
• Using keywords to improve your search engine optimisation
• Submitting your website to search engines
• Search engine optimisation tactics
• Working with a search engine optimisation agency
• Choosing a search engine optimisation agency
• Tracking your search engine optimisation results

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